Typography session

Hey everyone!

Last week Information Science PHD candidate Nick Chen gave us a presentation about typography. Nick talked about terms related to typography, the history of well-known typefaces, and design principles for typography. It was really informative and fascinating to see how typefaces have emerged to adapt to its age’s needs!

The key for legible typefaces is x-height!

A simple rule when picking typefaces: aim for contrast

Typeface when the printing press was first invented

After the presentation, we had a typography exercise and split up into groups of two. Each group was given a prompt for a word and came up with a poster to depict the word in that mood using different fonts and colors. At the end, each group showed its interpretation of the prompt and how it matched the word.

Aluminum is a leading marketer for sportswear and equipment. Its mission is “to bring inspiration and to every athlete in the world”. Guess what company this prompt is modeled after?

Thanks Nick for an interesting and insightful talk about typography! We hope you’ll stop by again!